About Next BIG Thing 9

For the last eight years, K97 has given local artists and producers a look in the game and opportunity that others would die for! This year, the Next BIG Thing is BACK! Producers from Memphis and across the Mid-South, here is your chance! Send us a SoundCloud link to two original instrumentals CLEAN with NO LYRICS.

An industry panel will narrow the entries down to the top 50!

Listeners will then vote for their favorite, and the top 8 finalists will participate in the K97’s Next BIG Thing 9: Producer Beat Battle

Rules & Details


Entries must be uploaded to and linked from a SoundCloud account.  Instrumentals Only Entries must be CLEAN with NO LYRICS. INSTRUMENTALS ONLY


One entry per person. NO DUPLICATES. Must be 18 years or older. Open to TN, MS, AR residents only.

Don't Be A Dummy

Failure to follow these directions will disqualify your entry.


By participating, you agree to allow K97 to use your entry for any possible on-air, online, or other marketing.

Grand Prize

$1,000 Guitar Center Gift Card

Private Studio Session with a Super Producer

Featured on K97’s Independents’ Day Radio with DJ 007


Submission Deadline

Friday, February 24th, 2017

Voting Starts

Monday, February 27th, 2017

Next BIG Thing 9: Producer Beat Battle Finale TBA

SUBMIT HERE: Email your submission to k97nbt@gmail.com 

Send us your real name, producer name, phone number, email address, and a SoundCloud link to your audio. SoundCloud ONLY. ALL OTHERS WILL BE DELETED. If you don't have a SoundCloud link, it's free to sign up for one at SoundCloud.

IMPORTANT: Make sure to send us the link to the song you want entered, NOT your main SoundCloud account. Deadline to enter is Friday, February 24th, 2017 at 11:59PM CST.